The Box Office – Bad Audience Research

A fetish is made of the Box Office figures; but, in fact, they are actaully a pretty gross distortion of cinema attendance – and it’s a distortion which very much serves the received wisdom and the status quo. Why? Because box office figures are always for the weekend; and the weekend audience consists much more of young people who are looking for entertainment.

During the rest of the week the audience is rather different and has different motivations. It’s when a lot more older people go to the cinema for a start. Weekday audiences are interested more in being mentally stimulated than in escapism, but they’re not counted….

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s


%d bloggers like this: